An appraisal of the use of student subjects in marketing research

Author:

Burnett John J.,Dune Patrick M.

Publisher

Elsevier BV

Subject

Marketing

Reference31 articles.

1. Bigotry in Science;Abelson;Science,1964

2. Non-Businessmen as Surrogates for Businessmen in Behavioral Experiments;Alpert;Journal of Business,1967

3. Yea-Saying, Nay-Saying, and Going to Extremes: Black-White Differences in Response Styles;Bachman;Public Opinion Quarterly,1984

4. Laboratory Experimentation in Accounting Research;Biringberg;The Accounting Review,1968

5. Designing Research for Application;Calder;Journal of Consumer Research,1981

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