Segmentation and communication in the industrial marketplace-Reference-Cited by-同舟云学术

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Segmentation and communication in the industrial marketplace

Published:1986-12 Issue:6 Volume:14 Page:487-500
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Dale Wilson R.

Publisher

Elsevier BV

Subject

Marketing

Reference27 articles.

1. Strategic Marketing Management;Aaker,1984

2. Managerial Marketing for Industrial Firms;Ames,1984

3. A Bolder Timken Streamlines Its Steel Plants to Finesse Tough Markets;Business Week;Business Week,1984

4. Survival in the Basic Industries;Business Week;Business Week,1982

5. A New Approach to Industrial Market Segmentation;Choffray;Sloan Management Review,1978

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Implementation of new segments in small- and medium-sized enterprises (SMEs);Journal of Business & Industrial Marketing;2022-07-01

2. B2B market segmentation: A systematic review and research agenda;Journal of Business Research;2021-03

3. Generalized linear interactive model for market segmentation: The air freight market;Industrial Marketing Management;2011-04

4. Segmenting a market in the making: Industrial market segmentation as construction;Industrial Marketing Management;2010-07

5. Segmenting business‐to‐business markets: a micro‐macro linking methodology;Journal of Business & Industrial Marketing;2008-03-14

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