Analysis of brand preference segments-Reference-Cited by-同舟云学术

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Analysis of brand preference segments

Published:1978-05 Issue:2 Volume:6 Page:111-131
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Ginter James L.,Pessemier Edgar A.

Publisher

Elsevier BV

Subject

Marketing

Reference28 articles.

1. The Theory of Stochastic Preference and Brand Switching;Bass,1973

2. An Attitude Model for the Study of Brand Preference;Bass;J. Marketing Res.,1972

3. Market Segmentation Using Models of Multidimensional Purchasing Behavior;Blattberg;J. Marketing,1974

4. Individual Differences and Multidimensional Scaling;Carroll,1972

5. Multivariate Data Analysis;Cooley,1971

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The history of conspicuous consumption in the United Kingdom: 1945-2000;Journal of Historical Research in Marketing;2017-11-20

2. Consumer Motives and Purchase Preferences for Organic Food Products: Empirical Evidence From a Consumer Survey in Bangalore, South India;Journal of International Food & Agribusiness Marketing;2016-01-02

3. Preference-based segmentation: a study of meal preferences among Norwegian teenagers;Journal of Consumer Behaviour;2004-03

4. Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits;International Journal of Bank Marketing;2000-04

5. Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework;Journal of Travel Research;1984-10

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