Market similarity and market selection: Implications for international marketing strategy-Reference-Cited by-同舟云学术

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Market similarity and market selection: Implications for international marketing strategy

Published:1983-12 Issue:4 Volume:11 Page:439-456
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Davidson William H.

Publisher

Elsevier BV

Subject

Marketing

Reference26 articles.

1. The Foreign Investment Decision Process;Aharoni,1966

2. An Application of Econometric Models to International Marketing;Armstrong;J. Marketing,1970

3. Market Expansion Strategies in Multinational Marketing;Ayal;J. Marketing,1979

4. Competitive Market Choice Strategies in International Marketing;Ayal;Columbia J. World Bus.,1978

5. Fuzzy Sets and Social Choice;Blin;J. Cybernetics,1974

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