International product rollout strategies and performance: the moderating effects of product innovativeness, order of entry and firm size
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Published:2023
Issue:3
Volume:21
Page:369-399
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ISSN:1751-6757
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Container-title:European J. of International Management
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language:en
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Short-container-title:EJIM
Author:
Hashim Nik Mohd Hazrul Nik,Ansary Amin
Publisher
Inderscience Publishers
Subject
Organizational Behavior and Human Resource Management,Education,Business and International Management