Evaluating guilt arousing marketing communications-Reference-Cited by-同舟云学术

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Evaluating guilt arousing marketing communications

Published:1983-06 Issue:2 Volume:11 Page:243-255
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bozinoff Lorne,Ghingold Morry

Publisher

Elsevier BV

Subject

Marketing

Reference10 articles.

1. Convergent and Discriminant Validation by the Multitrat-Miltimethod Matrix;Campbell;Psychol. Bull.,1959

2. Guilt Arousing Marketing Communications: An Unexplored Variable;Ghingold,1980

3. On the Generality of Trait Relationships: Some Analyses Based on Fiske's Paper;Huba;Psychol. Bull.,1976

4. The Role of Action in Attitude Change;Kelman,1979

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