The influence of national versus generic branding on taste perceptions-Reference-Cited by-同舟云学术

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The influence of national versus generic branding on taste perceptions

Published:1982-09 Issue:3 Volume:10 Page:385-396
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bellizzi Joseph A.,Martin Warren S.

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Influence of Beer Brand Identification on Taste Perception;Allison;J. Marketing Res.,1964

2. Nutrition Labeling for Canned Goods: A Study of Consumer Response;Asam;J. Marketing,1973

3. Plain Labels Challenge the Supermarket Establishment;Burck;Fortune,1979

4. Can Private Brand Buyers be Identified;Burger;J. Bus.,1972

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1. Examining the Relationship between Sensory Branding, Brand Awareness and Preference after a Blind Tasting Test: An Application on Tea Brands;Interdisciplinary Description of Complex Systems;2023

2. 5. The sense of taste;Sensory and aroma marketing;2017-05-30

3. Consumer evaluations of store brands: Effects of product-perceived risks;Journal of Transnational Management;2017-04-03

4. Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions;Journal of Retailing and Consumer Services;2015-11

5. Role of brand globalness in consumer evaluation of new product branding strategy;Journal of Brand Management;2013-12-20

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