Consumer evaluations of store brands: Effects of product-perceived risks
Author:
Affiliation:
1. Kuwait University, Kuwait City, Kuwait
2. Management and Science University, Shah Alam, Malaysia
3. American University of Ras Al Khaimah, Ras Al Khaimah, United Arab Emirates
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Development,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/15475778.2017.1302782
Reference49 articles.
1. Malaysian shopping mall behavior: an exploratory study
2. Understanding retail branding: conceptual insights and research priorities
3. Consumer-level factors moderating the success of private label brands
4. The influence of national versus generic branding on taste perceptions
5. Information Processing Models of Consumer Behavior
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