Perceived importance of selected product information sources in two time periods by United States and West German consumers
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference23 articles.
1. Advertising Attitudes in West Germany and the United States: An Analysis Over Age and Time;Anderson;J. Int. Bus. Studies,1978
2. Prepurchase Information Seeking Behavior of New Car Purchasers—The Learning Hypothesis;Bennett;J. Marketing Res.,1969
3. An Information Processing Theory of Consumer Choice;Bettman,1979
4. Discrete Multivariate Analysis: Theory and Practice;Bishop,1975
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Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A Proposed Consideration for Cross-National Marketing Research;Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference;2014-10-15
2. 消費者の情報源選択の研究アプローチ;Japan Marketing Journal;2008-09-30
3. A Test of Services Marketing Theory: Consumer Information Acquisition Activities;Journal of Marketing;1991-01
4. A Test of Services Marketing Theory: Consumer Information Acquisition Activities;Journal of Marketing;1991-01
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