Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Cited by
94 articles.
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1. Building value with packaging: Development and validation of a measurement scale;Journal of Retailing and Consumer Services;2021-11
2. Introducing an anthropology of convenience;Economic Anthropology;2021-06
3. Social, Family, and Marital Wellbeing;Social Indicators Research Series;2021
4. Mood of the Consumer;Advances in Marketing, Customer Relationship Management, and E-Services;2019
5. Attributes Influencing Retail Store Choice Decision of Shoppers: A Case of Pune City;Vision: The Journal of Business Perspective;2017-11-01