1. Does the Caveat Emptor Doctrine Still Protect Real Estate Marketers?;Adams;Marketing News,1986
2. Real Estate Brokerage;Case,1965
3. Consumer Perceptions and Expectations of Real Estate Practices: An Empirical Investigation;Chambers;Southern Marketing Association Conference Proceedings,1985
4. A Paradigm for Developing Better Measures for Marketing Constructs;Churchill;Journal of Marketing Research,1979