1. Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: Major Findings and Directions for Action;Ash,1979
2. An Examination of the Validity of Two Models of Attitude;Bagozzi,1981
3. Clinical and Social Judgement: The Discrimination of Behavioral Information;Bieri,1966
4. What Makes a Brand Name Familiar?;Bogart;Journal of Marketing,1973
5. How Interest in the Product Affects Recall: Print Ads vs. Commercials;Buchanan;Journal of Advertising Research,1964