Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand

Author:

Kato Takumi

Publisher

Elsevier BV

Reference63 articles.

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4. Benson, A. (2021))Formula 1: Honda to return in 2015 as McLaren engine supplier. https://www.bbc.com/sport/formula1/22551204, 2013 (accessed 1 Apri.

5. Berk, B. (2021))BMW's i4 electric concept comes with a Hans Zimmer score. https://www.wired.com/story/bmw-i4-electric-score-hans-zimmer/, 2020 (accessed 1 Apri.

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