Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand-Reference-Cited by-同舟云学术

Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand

Published:2021-11 Issue:2 Volume:1 Page:100024
ISSN:2667-0968
Container-title:International Journal of Information Management Data Insights
language:en
Short-container-title:International Journal of Information Management Data Insights

Author:

Kato Takumi

Publisher

Elsevier BV

Reference63 articles.

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