The effects of order and direction on multiple brand extensions-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The effects of order and direction on multiple brand extensions

Published:1994-06 Issue:2 Volume:30 Page:119-129
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Dawar Niraj,Anderson Paul F.

Publisher

Elsevier BV

Subject

Marketing

Reference24 articles.

1. Consumer Evaluations of Brand Extensions;Aaker;J. Marketing,1990

2. The Meaning of a Word;Austin,1961

3. A Process Tracing Study of Brand Extension Evaluation;Boush;J. Marketing Res.,1991

4. A Schema Unification Model of Brand Extensions;Bridges,1989

5. Story of Over. M.A. thesis;Brugman,1981

Cited by 56 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Prediction Order Effect: People Are More Likely to Choose Improbable Outcomes in Later Predictions;Management Science;2024-03-01

2. How do line extensions impact brand sales? The role of feature similarity and brand architecture;Journal of Marketing Analytics;2023-11-27

3. The Prediction Order Effect: People Are More Likely to Choose Improbable Outcomes in Later Predictions;SSRN Electronic Journal;2022

4. Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge;International Journal of Advertising;2021-11-30

5. Dimensions of brand-extension fit;International Journal of Research in Marketing;2021-10

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP