Author:
Flynn Leisa Reinecke,Goldsmith Ronald E.,Eastman Jacqueline K.
Reference34 articles.
1. Consumer Behavior: Concepts and Strategies;Berkman,1986
2. Group Dynamics: Research and Theory;Cartwright,1960
3. Characteristics of the Opinion Leader: A New Dimension;Chan;J. Advertising,1990
4. Assessment of the Psychometric Properties of an Opinion Leadership Scale;Childers;J. Marketing Res.,1986
5. A Paradigm for Developing Better Measures of Marketing Constructs;Churchill;J. Marketing Res.,1979
Cited by
53 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献