Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method-Reference-Cited by-同舟云学术

Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method

Published:2022 Issue: Volume:199 Page:448-455
ISSN:1877-0509
Container-title:Procedia Computer Science
language:en
Short-container-title:Procedia Computer Science

Author:

Drumond Paula,de Araújo Costa Igor Pinheiro,Lellis Moreira Miguel Ângelo,dos Santos Marcos,Simões Gomes Carlos Francisco,do Nascimento Maêda Sérgio Mitihiro

Publisher

Elsevier BV

Subject

General Engineering

Reference22 articles.

1. Customization in luxury brands: Can valentino get personal?;Moreau;Journal of Marketing Research,2020

2. Evaluating the social marketing success criteria in health promotion: A f-dematel approach;Liao;International journal of environ¬mental research and public health,2020

3. Leveraging brand equity for effective visual product design;Heitmann;Journal of Marketing Research,2020

4. The impact of consumers’ perceptions regarding the ethics of online retailers and promotional strategy on their repurchase intention;Lee;International Journal of Information Management,2021

5. Creating a business strategy evaluation model for national museums based on the views of curators;Tsai;Curator: The Museum Journal,2016

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