Children's Perceived Value: Conceptualization, Scale Development, and Validation

Author:

Williams Janine,Gazley Aaron,Ashill Nicholas

Publisher

Elsevier BV

Subject

Marketing

Reference81 articles.

1. The Meaning of Brand Names to Children: A Developmental Investigation;Achenreiner;Journal of Consumer Psychology,2003

2. Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach;Anderson;Psychological Bulletin,1988

3. Children's Susceptibility to Peer Group Purchase Influence: An Exploratory Investigation;Bachmann,1993

4. A General Approach to Representing Multifaceted Personality Constructs: Application to State Self-Esteem;Bagozzi;Structural Equation Modeling,1994

5. Exploring Innovative Methodologies for Child-Centric Consumer Research;Banister;Qualitative Market Research,2005

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