The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)

Author:

Dastane OmkarORCID,Goi Chai LeeORCID,Rabbanee Fazlul

Publisher

Elsevier BV

Subject

Marketing

Reference123 articles.

1. Website appeal: development of an assessment tool and evaluation framework of e-marketing;Abdallah;Journal of theoretical and applied electronic commerce research,2015

2. Value proposition in m-commerce: exploring service provider and user perceptions;Åkesson;Proceedings of 6th Annual Global Mobility Roundtable,2007

3. Determinants Affectig Customer's Intention to Adopt Mobile Banking in Saudi Arabia;Alsheikh,2013

4. The Measurement of Perceived Value in Higher Education: a Unidimensional Approach Texto para Discussão #04_2010;Alves,2010

5. Some methods for respecifying measurement models to obtain unidimensional construct measurement;Anderson;J. Market. Res.,1982

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