Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews
Author:
Funder
National Natural Science Foundation of China
Publisher
Elsevier BV
Subject
Marketing
Reference56 articles.
1. Dimensions of Consumer Expertise;Alab;Journal of Consumer Research,1987
2. The Effects of Review Valence in Organic Versus Sponsored Blog Sites on Perceived Credibility, Brand Attitude, and Behavioral Intentions;Ballantine;Marketing Intelligence & Planning,2015
3. How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets;Basuroy;Journal of Marketing,2003
4. Local Consumer Review Survey;BrightLocal,2016
5. Social Ties and Word-of-Mouth Referral Behavior;Brown;Journal of Consumer research,1987
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