Enhancing Customer Engagement Through Consciousness-Reference-Cited by-同舟云学术

Enhancing Customer Engagement Through Consciousness

Published:2017-03 Issue:1 Volume:93 Page:55-64
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Grewal Dhruv,Roggeveen Anne L.,Sisodia Rajendra,Nordfält Jens

Publisher

Elsevier BV

Subject

Marketing

Reference57 articles.

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