Sensory Aspects of Package Design

Author:

Krishna Aradhna,Cian LucaORCID,Aydınoğlu Nilüfer Z.

Publisher

Elsevier BV

Subject

Marketing

Reference104 articles.

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3. Studying the Influence of Package Shape and Colour on Consumer Expectations of Milk Desserts Using Word Association and Conjoint Analysis;Ares;Food Quality and Preference,2010

4. Biasing Simple Choices by Manipulating Relative Visual Attention;Armel;Judgment and Decision Making,2008

5. Show Me the Product, Show Me the Model: Effect of Picture type on Attitudes toward Advertising;Aydinoglu;Journal of Consumer Psychology,2014

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