Using Visual Design to Improve Customer Perceptions of Online Assortments

Author:

Kahn Barbara E.

Publisher

Elsevier BV

Subject

Marketing

Reference94 articles.

1. Art and Visual Perception: A Psychology of the Creative Eye;Arnheim,1974

2. Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional and International Comparisons;Arnold;Journal of Marketing Research,1983

3. Shining in the Center: Central Gaze Cascade Effect on Product Choice;Atalay;Journal of Consumer Research,2012

4. Relating E-Satisfaction to Behavioral Outcomes: An Empirical Study;Bansal;Journal of Services Marketing,2004

5. Reducing Assortment: An Attribute-Based Approach;Boatwright;Journal of Marketing,2001

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