The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior-Reference-Cited by-同舟云学术

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The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior

Published:2024-06 Issue:2 Volume:100 Page:239-255
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Ghiassaleh Arezou^ORCID,Kocher Bruno,Czellar Sandor

Publisher

Elsevier BV

Reference58 articles.

1. From Doubt to Functionality: An Imagery Story;Adaval;Foundations and Trends in Marketing,2018

2. Memory and Decision Making;Alba,1991

3. Customer Experience: Fundamental Premises and Implications for Research;Becker;Journal of the Academy of Marketing Science,2020

4. Ways of Organising Assortment;Berkhout,2019

5. The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase;Castro;Journal of Marketing,2013

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