From Doubt to Functionality: An Imagery Story
Author:
Publisher
Now Publishers
Subject
Marketing,Economics and Econometrics
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior;Journal of Retailing;2024-06
2. Transported through Time: The Narrative Processing of Experiential Purchases;Journal of the Association for Consumer Research;2024-01-23
3. Intimate Transportation: The Persuasive Role of Personal Narratives in Online Reviews;Journal of the Association for Consumer Research;2023-11-17
4. Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators;International Journal of Advertising;2023-04-09
5. Joint or separate? The effect of visual presentation on imagery and product evaluation;International Journal of Research in Marketing;2021-12
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