Will he buy a surprise? Gender differences in the purchase of surprise offerings-Reference-Cited by-同舟云学术

Will he buy a surprise? Gender differences in the purchase of surprise offerings

Published:2022-12 Issue:4 Volume:98 Page:667-684
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Kovacheva Aleksandra^ORCID,Nikolova Hristina,Lamberton Cait

Publisher

Elsevier BV

Subject

Marketing

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