How to utilize the information gap for blind box marketing better: evidence from plane tickets-Reference-Cited by-同舟云学术

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How to utilize the information gap for blind box marketing better: evidence from plane tickets

Published:2024-05-30 Issue:8 Volume:29 Page:961-978
ISSN:1094-1665
Container-title:Asia Pacific Journal of Tourism Research
language:en
Short-container-title:Asia Pacific Journal of Tourism Research

Author:

Qiu Ziyi¹^ORCID,Chen Sirong²^ORCID,Law Rob²^ORCID,Zhang Mu¹^ORCID

Affiliation:

1. Shenzhen Tourism College, Jinan University, Shenzhen, People’s Republic of China

2. Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau, People’s Republic of China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10941665.2024.2350405

Reference68 articles.

1. Exploratory consumer buying behavior: Conceptualization and measurement

2. “Hobson’s choice” servicescape: consumer anxiety and enjoyment

3. Selective interpretation in anxiety: Uncertainty for threatening events

4. Unveiling the role of information levels in consumers’ evaluative process on opaque-selling hotel websites

5. From induction to relief: Neurophysiological mechanisms underlying the curiosity feedback loop

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