1. The Retail Power-Performance Conundrum: What Have We Learned?;Ailawadi;Journal of Retailing,2001
2. Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy;Ailawadi;Journal of Marketing,2001
3. Armstrong, Marcia K. Shuman (1991). “Retail Response to Trade Promotion: An Incremental Analysis of Forward Buying and Retail Promotion,” Unpublished Doctoral Dissertation, University of Texas at Dallas.
4. A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior;Bass;Journal of Marketing Research,1980
5. Own-brand and Cross-Brand Retail Pass-Through;Besanko;Marketing Science,2005