Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs

Published:2021-09 Issue: Volume: Page:
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Gabel Sebastian,Guhl Daniel

Funder

Deutsche Forschungsgemeinschaft

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

1. Loyalty programs: current insights, research challenges, and emerging trends;Bijmolt,2017

2. Database marketing: analyzing and managing customers;Blattberg,2008

3. Sales promotion: concepts, methods, and strategies;Blattberg,1990

4. Personalized online advertising effectiveness: the interplay of what, when, and where;Bleier;Mark Sci,2015

5. Recommendation systems with purchase data;Bodapati;J Mark Res,2008

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How to achieve targeted advertising with the e-commerce platform’s membership system?;Omega;2025-01

2. Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company;Journal of Retailing and Consumer Services;2024-11

3. Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach;Telecommunications Policy;2024-09

4. Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables;Journal of Retailing;2024-03

5. Predicting and optimizing marketing performance in dynamic markets;OR Spectrum;2024-02-29

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3