Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach-Reference-Cited by-同舟云学术

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Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach

Published:2024-09 Issue:8 Volume:48 Page:102816
ISSN:0308-5961
Container-title:Telecommunications Policy
language:en
Short-container-title:Telecommunications Policy

Author:

Kirgiz Omer Bugra,Kiygi-Calli Meltem^ORCID,Cagliyor Sendi,El Oraiby Maryam

Publisher

Elsevier BV

Reference135 articles.

1. Customer churn prediction in telecom using machine learning in big data platform;Ahmad;Journal of Big Data,2019

2. Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry;Ahn;Telecommunications Policy,2006

3. Data preprocessing in predictive data mining;Alexandropoulos;The Knowledge Engineering Review,2019

4. Classification with class imbalance problem;Ali;Int. J. Advance Soft Compu. Appl,2013

5. An adaptive learning approach for customer churn prediction in the telecommunication industry using evolutionary computation and Naïve Bayes;Amin;Applied Soft Computing,2023

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