Social Contagion and Customer Adoption of New Sales Channels

Author:

Bilgicer Tolga,Jedidi Kamel,Lehmann Donald R.,Neslin Scott A.

Publisher

Elsevier BV

Subject

Marketing

Reference53 articles.

1. Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs;Anderson;Journal of Marketing Research,2013

2. Customer Channel Migration;Ansari;Journal of Marketing Research,2008

3. Role of Product-Related Conversations in the Diffusion of a New Product;Arndt;Journal of Marketing Research,1967

4. Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time;Avery;SSRN eLibrary,2011

5. A New Product Growth for Model Consumer Durables;Bass;Management Science,1969

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