The effect of review images on review helpfulness: A contingency approach

Author:

Kübler Raoul V.,Lobschat LaraORCID,Welke Lina,van der Meij Hugo

Publisher

Elsevier BV

Subject

Marketing

Reference85 articles.

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Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Online Review Helpfulness and Information Overload: The Roles of Text, Image, and Video Elements;Journal of Theoretical and Applied Electronic Commerce Research;2024-05-29

2. Unlocking the Potential of Web Data for Retailing Research;Journal of Retailing;2024-03

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