1. Understanding attitudes and predicting social behaviour;Ajzen,1980
2. Self-regulation of motivation and action through internal standards and goal systems;Bandura,1989
3. Customer lifetime value: Marketing models and applications;Berger;Journal of Interactive Marketing,1998
4. Personality variables and the consumer decision process;Brody;Journal of Marketing Research,1968
5. Brand loyalty—Fact or fiction?;Brown;Advertising Age,1952