1. Universidade do Vale do Rio dos Sinos (Unisinos), Porto Alegre, Brazil
2. School of Business, Woxsen University, Hyderabad, India
3. Fundação Getúlio Vargas, São Paulo, Brazil
4. Department of Marketing, Australian Institute of Business, Adelaide, Australia
5. Pontifícia Universidade Católica do Rio Grande do Sul, PUCRS, Porto Alegre, Brazil