1. Psychological motivations and biases in economic behavior and their effects on markets and firm strategy. Doctoral dissertation;Azar,2004
2. What sustains social norms and how they evolve? The case of Tipping;Azar;Journal of Economic Behavior & Organization,2004
3. The social norm of tipping: does it improve social welfare?;Azar;Journal of Economics,2005
4. Relative thinking theory;Azar;Journal of Socio-Economics,2007
5. Psychological performance crisis in competition, 1984–1996: a review;Bar-Eli;European Yearbook of Sport Psychology,1997