Relative thinking theory

Author:

Azar Ofer H.

Publisher

Elsevier BV

Subject

Economics and Econometrics

Reference20 articles.

1. Aalto-Setälä, V., 2003. Price dispersion and search costs in grocery retailing. Working paper, National Consumer Research Centre, Helsinki.

2. Azar, O.H., 2004a. Do consumers make too much effort to save on cheap items and too little to save on expensive items? Working paper, Ben-Gurion University of the Negev.

3. Azar, O.H., 2004b. Do people think about absolute or relative differences? Experiments, pricing implications, and market evidence. Working paper, Ben-Gurion University of the Negev.

4. The psychology of irrationality: why people make foolish self-defeating choices;Baumeister,2003

5. Deciding whether to seek a bargain: effects of both amount and percentage off;Darke;Journal of Applied Psychology,1993

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