1. A comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience;Allen;J. Cons. Res.,1992
2. Consumer Behavior as Risk Taking;Bauer,1960
3. Conflict, Arousal and Curiosity;Berlyne,1960
4. Perceived Risk and Its Components;Bettman;J. Mktg. Res.,1973
5. An Information Processing Theory of Consumer Choice;Bettman,1979