Values and perceptions of customers on behavioral intentions in hard adventure tourism in the Mountain and rural areas: a comparison between Asian and Western tourists

Author:

Nguyen-Van Ha1,Nguyen Loi Duc1,Le Anh Hai1,Nguyen Hanh Thi My1,Nam Dang Quoc2

Affiliation:

1. Faculty of Business Administration, Banking Academy, Hanoi, Vietnam

2. ESSCA School of Management, Angers, France

Funder

Banking Academy of Vietnam

Publisher

Informa UK Limited

Reference112 articles.

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4. Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions

5. Customer loyalty and the effect of switching costs as a moderator variable

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