Negative Emotions in Marketing Research

Author:

Babin Barry J.,Darden William R.,University Louisiana State,Shreveport ,Lousiana ,Babin Laurie A.

Publisher

Elsevier BV

Subject

Marketing

Reference60 articles.

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5. Babin, Barry J., Darden, William R., and Griffin, Mitch: Some Comments on the Role of Emotions in Consumer Behavior, in Proceedings of the 1992 American Marketing Association Summer Educator’s Conference, R. Leone and V. Kumar, eds., AMA, Chicago, IL. pp. 130–139.

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