Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry-Reference-Cited by-同舟云学术

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Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry

Published:1999-06 Issue:2 Volume:45 Page:199-209
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Ricard Line,Perrien Jean

Publisher

Elsevier BV

Subject

Marketing

Reference28 articles.

1. Causal Models in Marketing;Bagozzi,1980

2. Reflections on Relationship Marketing in Consumer Markets;Bagozzi;Journal of Academy of Marketing Science,1995

3. Relationship Marketing;Berry,1983

4. Relationship Marketing of Services—Growing Interest, Emerging Perspectives;Berry;Journal of the Academy of Marketing Science,1995

5. A Marketing Contingency Approach to Service Organizational Structure;Bowen,1986

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2. How does relationship quality sustain the rich world’s poorest businesses?;Journal of Business Research;2021-09

3. Multilevel Linking Service Innovation, Service Sweethearting, and Brand Association: The Moderating Role of Sustainable Human Resource Management;SAGE Open;2021-01

4. Internet Banking and e-Loyalty;Gestion 2000;2018-08-13

5. How relationship marketing, switching costs, and service quality impact customer satisfaction and loyalty in Taiwan’s airfreight forwarding industry?;Transportmetrica A: Transport Science;2017-05-17

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