1. The Characteristics of Goods Theory and Parallel Systems Theories;Aspinwall,1958
2. External Search Effort;Beatty;Journal of Consumer Research,1987
3. Effects of Information Presentation Format on Consumer Information Acquisition Strategies;Bettman;Journal of Consumer Research,1977
4. Blattberg, Robert C., and Deighton, John: Manage Marketing by the Customer Equity Test. Harvard Business Review ( July-August 1996): 136–151.
5. Interactive Marketing;Blattberg;Sloan Management Review,1991