Shedding some light on store atmospherics: influence of illumination on consumer behavior-Reference-Cited by-同舟云学术

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Shedding some light on store atmospherics: influence of illumination on consumer behavior

Published:2001-11 Issue:2 Volume:54 Page:145-150
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Summers Teresa A.,Hebert Paulette R.

Publisher

Elsevier BV

Subject

Marketing

Reference15 articles.

1. The influence of in-store lighting on consumers' examination of merchandise in a wine store;Areni;Int J Res Mark,1994

2. An experimental approach to making retail store environmental decisions;Baker;J Retailing,1992

3. Quantifying the effects of good lighting: the green hills farms project;Boyce,1996

4. Evaluation of retail lighting;Cuttle;J Illum Eng Soc,1995

5. Store atmosphere: an environmental psychology approach;Donovan;J Retailing,1982

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