Beyond valence in customer dissatisfaction-Reference-Cited by-同舟云学术

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Beyond valence in customer dissatisfaction

Published:2004-04 Issue:4 Volume:57 Page:445-455
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Zeelenberg Marcel,Pieters Rik

Publisher

Elsevier BV

Subject

Marketing

Reference52 articles.

1. Customer satisfaction and word of mouth;Anderson;J. Serv. Res.,1998

2. Anger and aggression: an essay on emotion;Averill,1982

3. The role of emotions in marketing;Bagozzi;J. Acad. Mark. Sci.,1999

4. The role of emotions in goal-directed behavior;Bagozzi,2000

5. Towards a general theory of anger and emotional aggression: implications of the neoassociationictic perspective for the analysis of anger;Berkowitz,1993

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