Experts' Views About Defining Services Brands and the Principles of Services Branding-Reference-Cited by-同舟云学术

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Experts' Views About Defining Services Brands and the Principles of Services Branding

Published:1999-10 Issue:2 Volume:46 Page:181-192
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

de Chernatony Leslie,Dall'Olmo Riley Francesca

Publisher

Elsevier BV

Subject

Marketing

Reference84 articles.

1. Managing Brand Equity;Aaker,1991

2. Building Strong Brands;Aaker,1996

3. Marketing Definitions;American Marketing Association,1960

4. The Handbook of Brand Management;Arnold,1992

5. Corporate Branding and Connoiseurship;Balmer;Journal of General Management,1995

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