Measuring retail productivity: what really matters?

Author:

Dubelaar Chris,Bhargava Mukesh,Ferrarin David

Publisher

Elsevier BV

Subject

Marketing

Reference34 articles.

1. Issues and perspectives on retail productivity;Achabal;J Retailing,1984

2. Structural equation modelling in practice: a review and recommended two-step approach;Anderson;Psychol Bull,1988

3. Applications of structural equation modeling in marketing and consumer research: a review;Baumgartner;Int J Res Mark,1996

4. Reconciling diverse measures of performance: a conceptual model and test of a methodology;Bhargava;J Bus Res,1994

5. An empirical comparison of direct product profit and existing measures of SKU productivity;Borin;J Retailing,1990

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