The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities-Reference-Cited by-同舟云学术

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The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

Published:2020-03 Issue: Volume:46 Page:101321
ISSN:0736-5853
Container-title:Telematics and Informatics
language:en
Short-container-title:Telematics and Informatics

Author:

Kaur Harsandaldeep,Paruthi Mandakini,Islam JamidUl,Hollebeek Linda D.

Funder

Business, Society & Environment (BSE) Research Lab, Prince Sultan University, Saudi Arabia

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference108 articles.

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3. The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions;Alnawas;J. Retailing Consumer Serv.,2016

4. Online brand community engagement: scale development and validation;Baldus;J. Bus. Res.,2015

5. The moderator–mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations;Baron;J. Pers. Soc. Psychol.,1986

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