Projective techniques to study consumer perception of food

Author:

Gambaro Adriana

Publisher

Elsevier BV

Subject

Applied Microbiology and Biotechnology,Food Science

Reference32 articles.

1. Exploring consumers’ perceptions of local food through two different qualitative techniques: laddering and word association;Roininen;Food Qual Pref,2006

2. New product development by eliciting user experience and aspirations;Bruseberg;Int J Hum Comput Stud,2001

3. Projective techniques in consumer research;Donoghue;J Fam Consum Sci,2000

4. Projective techniques in consumer research;Steinmann;Int Bull Bus Adm,2009

5. Projective techniques to uncover consumer perception: application of three methodologies to ready-to-eat salads;Vidal;Food Qual Pref,2013

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