Author:
Andrews Rick L.,Manrai Ajay K.
Subject
Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering
Reference43 articles.
1. Andrews, R.L., Manrai, A.K., 1998. Simulation experiments in choice simplification: The effects of task and context on forecasting performance. Journal of Marketing Research 35, 198–209
2. Studying consideration effects in empirical choice models using scanner panel data;Andrews;Journal of Marketing Research,1995
3. Bettman, J.R., Johnson, E.J., Payne, J.W., 1991. Consumer decision making. In: Robertson, T.S., Kassarjian, H.H. (Eds.), Handbook of Consumer Behavior. Prentice Hall, Englewood Cliffs, NJ, pp. 50–84
4. Limited chice sets, local price response, and implied measures of price competition;Bronnenberg;Journal of Marketing Research,1996
5. Heterogeneous logit model implications for brand positioning;Chintagunta;Journal of Marketing Research,1994
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献