Analysing and reducing customer defections-Reference-Cited by-同舟云学术

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Analysing and reducing customer defections

Published:1996-12 Issue:6 Volume:29 Page:821-834
ISSN:0024-6301
Container-title:Long Range Planning
language:en
Short-container-title:Long Range Planning

Author:

Page Mike,Pitt Leyland,Berthon Pierre

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference5 articles.

1. Marketing Services: Competing Through Quality;Berry,1991

2. Designing a customer retention plan;De Souza;Journal of Business Strategy,1992

3. Build customer relationships that last;Jackson;Harvard Business Review,1985

4. Customer defections analysis and management: a graphical approach;Pitt,1993

5. Zero defections: quality comes to services;Reicheld;Harvard Business Review,1990

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1. No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects;Journal of the Academy of Marketing Science;2021-01-13

2. Managing your most loyal customer relationships;Business Horizons;2021-01

3. Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility;Sustainability;2018-04-07

4. Business Intelligence Within the Customer Relationship Management Sphere;Real-time Strategy and Business Intelligence;2017

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