A protective buffer or a double-edged sword? Investigating the effect of “parasocial guanxi” on consumers’ complaint intention in live streaming commerce-Reference-Cited by-同舟云学术

A protective buffer or a double-edged sword? Investigating the effect of “parasocial guanxi” on consumers’ complaint intention in live streaming commerce

Published:2024-02 Issue: Volume:151 Page:108022
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Huang Linlin,Ma Long^ORCID

Funder

Major Program of National Fund of Philosophy and Social Science of China

National Office for Philosophy and Social Sciences

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

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