A protective buffer or a double-edged sword? Investigating the effect of “parasocial guanxi” on consumers’ complaint intention in live streaming commerce
Author:
Funder
Major Program of National Fund of Philosophy and Social Science of China
National Office for Philosophy and Social Sciences
Publisher
Elsevier BV
Subject
General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)
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4. Where does guanxi come from? Bao, shu, and renqing in Chinese connections;Barbalet;Asian Journal of Social Science,2021
5. Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships;Barnes;Industrial Marketing Management,2011
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