Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes

Author:

Lee Sangmee,Kim Ki JoonORCID,Sundar S. Shyam

Funder

Ministry of Education, Science and Technology

Ministry of Education

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference50 articles.

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3. GIST: A model for design and management of content and interactivity of customer-centric web sites;Albert;MIS Quarterly,2004

4. Conceptualization and operationalization of involvement;Antil;Advances in Consumer Research,1984

5. Mobile advertising: Does location based advertising work?;Banerjee;International Journal of Mobile Marketing,2008

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